Data Center Alliance Road Show Overview

Data Center Alliance’s First Event Provides Innovative Ideas for Increasing Data Center Efficiency

Speakers from PG&E, ENERGY STAR, and industry leading data center companies share valuable insights

The Data Center Alliance (DCA) today announced that they successfully hosted their first event, titled “Winds of Change: Creative Concepts for Increasing Data Center Efficiency,” on July 27th at the Biltmore hotel in Santa Clara, California. The event explored solutions for data center efficiency challenges to an audience of CIOs, facilities managers, data center managers, IT managers and system administrators.

The Data Center Alliance event was sponsored by DCA members Digi International, Elliptical Mobile Solutions, Minicom, PDI, and Wright Line. Together with other alliance partners, these companies have joined forces to leverage the core strengths of each organization, and to fill the information gap in the marketplace by providing a centralized, comprehensive source for building successful IT infrastructures.

Digi’s presentation about their integrated console management platform made a compelling case for centralized access control as a driving force in helping data enters run more smoothly. It was hard not to be convinced by Elliptical Mobile Solutions’ concrete value proposition for their modular data centers: their “Data Center in a Box” offers operational expenditures savings for clients from 40% to 65%. Minicom demonstrated how remote access management increases operation efficiency while maintaining security. Equally exciting was PDI’s talk about their power solutions, and the innovations they have introduced in order to track and reduce data center energy use. Wright Line’s erudite explanation about how to eliminate chaos cooling gave participants a road map for creating predictability in their data centers.

William Dunckel, Senior Project Manager at Pacific Gas & Electric Company (PG&E), captivated the audience with his keynote speech on “Myths and Facts Driving Data Center Energy.” Bringing charts and statistics to life, Dunckel drove home the necessity of reducing the carbon footprint of data centers, and outlined strategies for making it happen.

“It’s encouraging to see the dedication of the data center community to this important initiative,” Dunckel said. “The existence of this event bodes well for the future of the environment.”

Kathy M. Diehl, Regional ENERGY STAR Program Manager, spoke about the hot topic "ENERGY STAR for Data Centers." Her talk addressed the development of the "Guiding Principles for Energy Efficiency Metrics for Data Centers," giving a colorful context to the standards that are now used. Diehl's speech highlighted the reality that most stand-alone and larger buildings housing data centers have the means for tracking and curbing energy use.

“With ENERGY STAR’s help, it is easy to establish an energy management program that will benefit both your company’s bottom line and the environment. I am happy for the opportunity to inform the attendees of this event about ENERGY STAR's efforts to support energy efficiency for data centers,” said Diehl.

“The DCA is proud to host an event with such relevance and substance. After hearing all our speakers, attendees have the tools to make major positive changes in many aspects of their data centers, such as scalable designs for rack enclosures, data center mobility, lowering cooling costs, remote access management, power management, and facility design. We are already planning the next DCA event!” said David Zucker, Executive Director, DCA.

Here are some photos from the set up:

Minicom's KVM IP Solutions Showcased by Rackwise at Datacenter Dynamics Sydney, Australia

Rackwise, the internationally recognized leader in Data Center Management and Intelligence solutions, featured Minicom's KVM solutions at Datacenter Dynamics Sydney, Australia, on June 16th.

Rackwise demonstrated RACKWISE DCM's ability to seamlessly point, click, and remotely connect to servers and other device management consoles. As part of their demonstration, Rackwise used one of Minicom's multi-user IP KVM switches, which gives IT managers remote, out-of-band access to their servers from anywhere in the world using a web interface. All equipment used for the demonstrations was located in Rackwise's Product Demonstration Center, located in Las Vegas, Nevada.

Try Minicom’s KVM IP solution

Video: Data Center Communication Challenges

Funny half a minute video which captures the difficulty of getting heard in the data center, as well as the challenges of cable confusion.

If these guys were using Minicom’s products, cable clutter would not be an issue…

Minicom Appoints David White VP Sales North America

Minicom has appointed David White as Vice President of Sales for North America. In his new role, White will be in charge of all sales of Minicom's branded products.

"Having David on board adds great power to our sales leadership," said Eli Sasson, CEO of Minicom. "His rich, relevant experience in data center remote access and efficiency will help us satisfy the increasingly complex needs of our customers. Our business partners will benefit from David's proven ability to expand the sales channels through strong partnerships built on loyal and trustworthy relationships."

"I am excited to be a part of Minicom, and to promote our data center remote access and management products," said David White. "Even when competing with Minicom in the past, I appreciated their customer focus and solid product reputation. Specifically, I am excited about the Data Center Alliance, initiated by Minicom in December, as it brings real value to both customers and vendors in the Data Center management space. The DCA is the right way to ensure reduced costs while improving capability of the products our customers are already buying."

A sales expert, White has spent many years involved in sales and marketing for technology companies. Prior to joining Minicom, White was Vice President of Sales for North America at Avocent, where he drove sales to IT decision makers in the data center. Before Avocent, White served as Vice President of Sales for North America and APAC at Cyclades, spearheading their sales efforts and delivering consistent growth of market share.